It’s basically a proven fact that colors can affect mood. Some colors are considered stimulating, some soothing, some cool, some warm.
If you think about it, color really determines message. A room painted bright yellow is very different from that same room painted pale cream. A skin-tight dress in navy blue conveys a very different message than that same dress in bright red. A guy wearing a purple suit is telling you a different story than a guy wearing a charcoal suit. Color matters.
Pantone is basically the world authority on color. Each year they release their annual Color of the Year: “a symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude”.
In 2016, Pantone introduced dual colors of the year for the first time: Rose Quartz and Serenity. A little yin-yang color option, apparently, with the following explanation:
Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.
I like them, I think, but I don’t love them. Pale pastel colors aren’t usually my jam.
Pantone also releases seasonal color palettes that I love. Here’s Spring 2016:
I definitely need more Snorkel Blue and Green Flash in my life. Also, I don’t know whose job it is to name the Pantone colors (or nail polishes, actually)…but I would like that job. Unfortunately it’s not listed as an available career opportunity on their website (I checked).
These colors palettes absolutely influence fashion, design, and art. Plus they’re fun!
I steer toward jewel tones in fashion and neutrals in home decor, but I cannot resist a really rich red anything.
What are your favorite colors? (And here’s what your favorite color says about you!